Rockstar energy

Rockstar Energy announced actor Angus Cloud as its newest brand partner across social and cultural touchpoints. The partnership came to life through Angus’s appearances at major Rockstar-sponsored events including Formula Drift Finals, Miami Art Basel, ComplexCon, and the PUBG Mobile launch.To support the rollout, I designed a series of custom design systems for each event, capturing their unique energy, culture, and local landmarks while staying true to Rockstar’s brand guidelines. The visuals introduced a fresh edge to the campaign and were applied across a wide range of assets including social photography, carousel posts, video content, OOH placements, and limited-edition merchandise.